BRAND IDENTITY: SERVICES + PRICING
BASIC LOGO | BRAND PACKAGE | BRAND PACKAGE + BASIC WEBSITE
Below you’ll find my pricing & service outlines. Note that if you don’t fit a certain mold (maybe you have a logo mostly developed but not digitized — I see you, artist-types), I’m happy to work on a case-by-case basis. Just reach out and we can come up with a plan that works best for you.
BASIC LOGO
What’s included (base price)?
Simple, one-color, text-only logo
.eps & .png files
File usage guide
Full Ownership
Who’s it for? Solopreneurs or small businesses with a limited budget
How much does it cost? Starts at $800
Add ons: Simple imagery or icon, additional color
How do we get started? I’ll have you complete this creative brief, which helps me understand your organization’s goals, desired aesthetic and makes sure we’ll be a good fit. I’ll give you a quote & we’ll have a quick follow up discussion to ensure we’re on the same page, direction-wise. 50% deposit (credit card & paypal accepted) is required before the start of the project. Then we’re off to the races!
BRAND PACKAGE
What's included (base price)?
Target audience research (as it pertains to color, imagery & typography choices)
Primary Logo: imagery + text, or customized text (wordmark)
light & dark colorways for flexibility in application
.eps & .png files + file usage guide
Full ownership
Brand Mark (an icon version of your logo for small spaces)
Style Guide
Logo usage guidelines
Moodboard / image direction
Brand typography
Color palette
Add ons: Brand icons, social media templates, illustrations, animated gifs (great for email campaigns or social), a secondary logo (different orientation)
Who’s it for? New businesses or existing brands in need of a refresh.
What’s so great about a brand package? SO glad you asked! If you have the budget to invest in a brand package, do it. It’s important to have a cohesive, thought-out brand to back up your awesome logo. By doing a deeper research dive and outlining overall style, I’m able to craft an identity that truly speaks to your target audience and sets your organization up for success. Not to mention that the creation of further marketing material becomes easy (read: cheaper!) and streamlined, thanks to this initial investment.
How much does it cost? Starts at $2500
How do we get started? I’ll have you send over this creative brief, which helps me understand your organization’s goals, desired aesthetic and makes sure we’ll be a good fit. We’ll have a follow up discussion to ensure we’re on the same page, direction-wise and I’ll have you put down a 50% deposit (credit card & paypal accepted). Then we’re off to the races!
BRAND PACKAGE + BASIC WEBSITE
What's included (base price)?
Target audience research (as it pertains to color, imagery & typography choices)
Primary Logo: imagery + text, or customized text (wordmark)
light & dark colorways for flexibility in application
.eps & .png files + file usage guide
Full ownership
Style Guide
Logo usage guidelines
Moodboard / image direction
Brand typography
Color palette
Website
4 page Squarespace starter site: Homepage, About, Contact, Services (or whatever fits your business)
Built upon your brand guidelines
Basic SEO
Add ons: Extra web pages, online store, custom code, extensive SEO, email templates, custom icons / illustration, animated gifs, photography & videography.
You do all of that? Nope! I have a great network of writers, developers and photographers that I pull in where needed. Be sure to specify what you’re looking for & I’ll make sure the quote includes it.
Who’s it for? New businesses or existing brands who have the budget to get fully set up with a brand identity and online presence.
How much does it cost? Starts at $4000*
* Client responsible for annual Squarespace & domain fees
What’s so great about a brand package + basic website?
Brand Package: If you have the budget to invest in a brand package, do it. It’s important to have a cohesive, thought-out brand to back up your awesome logo. By doing a deeper research dive and outlining overall style, I’m able to craft an identity that truly speaks to your target audience and sets your organization up for success. Not to mention that the creation of further marketing material becomes easy (read: cheaper!) and streamlined, thanks to this initial investment.
Website: Adding a website to your initial branding project may seem overwhelming, but this is as efficient as it gets. It has never been more important to have a professional online presence — and Squarespace allows me to get you online at a relatively low cost without sacrificing sleek, professional design.
How do we get started? I’ll have you send over this creative brief, which helps me understand your organization’s goals, desired aesthetic and makes sure we’ll be a good fit. We’ll have a follow up discussion and I’ll have you map out your website vision (nothing fancy, it can be doodled on a napkin as long as I can read it). We’ll make a list of deliverables and I’ll get you a quote & timeline based on those. 50% deposit is due before the start of the project (credit card & paypal accepted). Get ready to blast off! 🚀🚀🚀